Then quickly organize and share your data with easy-to-understand, presentation-ready reports. Track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth, evaluate LinkedIn engagement, asses content performance on Pinterest and much more, all from the same location. Whether you want to dive deep into your performance on a single network, or quickly compare results across multiple networks at once, Sprout has you covered. The need for cross-channel social media analytics makes Sprout Social an easy choice for No. These 10 social media analytics tools can help you track your social presence Whether you’re laser-focused on a single channel or need an all-purpose solution, the right social media tools can give you the analytical answers you need to grow your brand. Even still, measuring the ROI of social media is still a thorn in the side of so many marketers. On top of answering these questions, according to Sprout’s 2019 Social Index, 63% of marketers are expected to discuss social ROI with their bosses to justify their spending for campaigns. If you’re responsible for your brand’s social media analysis, you have a lot of explaining to do.īecause your business’ ability to build a following and convert customers means answering questions backed up by data.įor example, which social network deserves the bulk of your time and budget? What are your top-performing pieces of content? What’s the overall impact of your brand’s social presence on your business?